What you say online matters.
Your website, your LinkedIn page, your company blog – these are the online dating profiles of the business world.
The thing about online dating is that it can be HUGELY successful. I’ve now been to more Tinder weddings than I’ve had hot dinners. Okay, that’s a lie, but I do eat out a lot.
If it really is possible to find true love online…
Why does internet dating get such a bad rap?
It’s because rookie daters don’t tell the truth in their profiles.
- Too vague about what they want,
- They give an inaccurate impression of their personality
- Or, they downright lie about themselves
Every successful online dater I know gives the same advice:
Be clear about who you are, what you want and what you bring to the table – from the get-go.
Connecting with the people you want to meet and those who want to meet you, is half the battle when you’re looking for the right match online. Representing yourself accurately is the best way to weed out the time wasters and get what you want – to find your own match made in digital-heaven.
If you hadn’t already guessed, this was all a thinly veiled metaphor for promoting your business online.
But exactly the same principles apply. And I’m about to convince you.
Whether you’re targeting business customers or consumers, you are targeting people (ideally, this should be less painful than it sounds).
Reaching the right customers is all about getting people hooked on your brand.
Are you spending soul-crushing hours writing blog posts that generate zero traffic? Or are you fed up of seeing no return on your social media efforts?
You’re not an idiot and your content isn’t boring (actually, it could be). But the internet is more saturated with content now than ever before. Consumers are more discerning and they expect a higher level of interaction from brands. People buy from people, not faceless corporations.
So, what you say – and how you say it – is absolutely crucial. That’s if you want to convince customers that you’re the one.
What I do
I write content that helps business people, like you, build lasting relationships with their customers. When you invest in professional copywriting you’ll see higher conversion rates from your website, from your company blog or from the print advertising campaign we’re working on. Oh, and you can stop wasting hours of your life on stuff you hate doing, that makes you no money.
That last bit sounds terrible because it is. Very terrible.
The good news is, there are tons of ways to develop your brand personality online.
It all starts with your website
Your website copy is the first thing a customer sees, after your brand colours and logo and it’s what keeps them from going back to Google and searching again. Your company website is like your online dating profile – your virtual business card. Its job is to give people a reason to stay on your site, buy your product or service, send you a message or even be inspired to tell all their friends about you.
Give out the wrong impression and you’re on the fast-track to becoming a blip in their browser history. Or – even worse – you’ll be inundated with responses from people who don’t fit your target market. The kind of people who don’t want to buy your stuff and just cost you an hour on the phone or wasted a ‘paid for’ click. Yep, those annoying time wasters – yawn.
How else can I use copy to get noticed online?
You might have heard of content marketing (it’s marketing speak for writing interesting stuff that folks want to read) or social media advertising (being active on places like Facebook, Twitter and LinkedIn). I do this kind of copywriting, too.
Want to conquer the world of digital dating?
- Website copywriting
- Blogging packages
- Press Releases
- Case studies
- Internal communications
- Brochures and leaflets
These are services I only offer to copywriting clients. For example, along with a monthly blogging package.
- Social media strategy and management
Things I don’t do
- Write lonely hearts ads
Okay, I probably would do that.