I’m two-thirds of the way through my first run of copywriting workshops. And I have to say that aside from the initial cold sweats and wobbly knees, overall, it’s been a very enjoyable experience. The workshops have attracted a huge mix of business owners, from people who think I’m a Read more…
People often ask me why I’m self-employed. And when I tell them I’m a freelance copywriter, they’re either disproportionately surprised or defiantly confused. But when you start trying to explain your reasoning to people, you’re back on the slippery slope to wondering things like: why the hell am I Read more…
When it comes down to it, everything we do as business owners we do to turn a profit. And the most profitable businesses are created by happy customers, who come back time and time again. (Unless you’re selling glass slippers with a lifetime guarantee – it’s back to Read more…
So, you’re an entrepreneur. A small business owner. A one (wo)man band. Everyone thinks you’re either a secret millionaire or a lady who lunches with no clock in time and no boss. But actually, you wake up every night in a cold sweat – worrying about the new employee pension Read more…
What is copy and how can a copywriter transform your business? Whether you’re an e-commerce start-up or a cottage industry entrepreneur, find out why all the big players have a brilliant copywriter on their payroll.