Blog

Here’s where I write about freelancing, copywriting and other musings on being self-employed.
  • The Best (FREE) Copywriting Tools to Improve Your Writing ASAP

    The Best (FREE) Copywriting Tools to Improve Your Writing ASAP

    I’m two-thirds of the way through my first run of copywriting workshops. And I have to say that aside from the initial cold sweats and wobbly knees, overall, it’s been a very enjoyable experience. The workshops have attracted a huge mix of business owners, from people who think I’m a legal professional to those who…

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  • An Honest Look At Being Self Employed (and why the hell I’m still at it)

    An Honest Look At Being Self Employed (and why the hell I’m still at it)

    People often ask me why I’m self-employed. And when I tell them I’m a freelance copywriter, they’re either disproportionately surprised or defiantly confused.   But when you start trying to explain your reasoning to people, you’re back on the slippery slope to wondering things like: why the hell am I doing this to myself?  …

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  • How To Hire a Freelance Copywriter: My 7 Steps

    How To Hire a Freelance Copywriter: My 7 Steps

    You want to hire a freelance copywriter but you’re not sure how to go about it. What’s involved, where do we start and what does the process look like? I’ve put together this very special listicle (the holy grail of its kind, perhaps?) to show you how to hire a freelance copywriter, step by step.…

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  • Walking in Edzell: Through the Blue Door

    Walking in Edzell: Through the Blue Door

    From those first whispers from seasoned hill walkers, ‘the blue door’ was a curious entity. Shrouded in mystery it conjured memories of Alice Through the Looking Glass and mysterious forests emerging from forgotten winter wardrobes. And I wasn’t wrong to expect a magical place. As you leave the picturesque village of Edzell, cross the little…

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  • The Fanboy Effect: How to Win Fans & Get Free Marketing

    The Fanboy Effect: How to Win Fans & Get Free Marketing

      When it comes down to it, everything we do as business owners we do to turn a profit. And the most profitable businesses are created by happy customers, who come back time and time again.   (Unless you’re selling glass slippers with a lifetime guarantee – it’s back to the drawing board for you.)…

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  • Small Business Owner’s Guide to Blogging (How to blog and why you can’t afford not to).

    Small Business Owner’s Guide to Blogging (How to blog and why you can’t afford not to).

    So, you’re an entrepreneur. A small business owner. A one (wo)man band. Everyone thinks you’re either a secret millionaire or a lady who lunches with no clock in time and no boss. But actually, you wake up every night in a cold sweat – worrying about the new employee pension scheme or whether you can…

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